Uniqlock

You might notice a new widget that I’ve downloaded on the left over there.  It’s Uniqlock.  Uniqlock is a campaign that has won the Grand Prix at Cannes and Japan Interactive Advertising Annual.  It is brilliant and innovative and everyone should know about it. 

By simply clicking on the Uniqlock link, or perhaps by watching my little widget, you don’t really understand what it is, what it does or what it’s promoting, if you’re not familiar with the brand already.  However, it certainly makes one curios.  Curios enough to look it up and become pseudo-obsessed with its brilliance.

Uniqlock promotes the Japanese clothing brand Uniqlo-which I have never heard of until today.  It does this through a variety of ways.  The most basic form, is the web site.  The web site is a clock that alternates between time and a constant, 24/7 music video of a group of dancers, doing various dances in different Uniqlo clothes.  It’s mesmerizing.  You find yourself watching to see the loop, or wait for the dancers to repeat something-but they don’t.  Also, the dancers clothing changes at night, to sleepwear, and in winter and summer their clothing changes to the winter or summer line. 

If you’re like me, and can’t get enough of these adorable Japanese dancers in their clean clothing-then you can download the widget and put it on your blog.  So far, there are over 27,000 widgets in over 76 different companies. 

And in case you’re not a blogger, but you want Uniqlock-you can download a screensaver.  And in case you’re a super freak-there is an iPhone app for it. 

Brilliant-it’s so accessible, and interesting and engaging.  It was also executed extraordinarily well.  There was obviously a large amount of time put into this initiative-but I think it’s well worth it.   This is definitely an innovative website worth looking at.