Monday, February 2, 2009

Ikea commercial? Not yet, just very clever on YouTube

Here is a very clever YouTube video. It has only garnered about 7,000 views, to me it is successful and here is why: it makes you want to pass it along and mimic it.

To be even more specific, I think Ikea should contact the creator and ask them to do a whole series of ads. It would be a wonderful way for Ikea to showcase their large variety of bedding, while keeping viewers attention, because the concept is so creative and original.

Additionally, the Ikea campaign slogan “Home is the most important place in the world” is right in line with something like this. Think of the options for not only the bedroom, but the amazing things you could do in the kitchen!!!

1 comment:

ColoradoIKEA said...

That is such a cool video! A progressive home products store like IKEA should really investigate it.

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